Just by reading the title of this story, you automatically know EXACTLY what smell we’re talking about!
Apparently you can trademark SMELLS. Even ones that aren’t particularly good, I guess. But to be fair, is their a smell that defines your childhood more?
Hasbro just announced that it has successfully trademarked the smell of PLAY-DOH.
They described the smell as a, quote, “sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry and the natural smell of a salted, wheat-based dough.”